Customer Service Opportunities

Today was traveling on behest of a large corporation, so the travel arrangements were made through them. It all went about as routinely as could be expected on the last weekend before Christmas… for me.

Unfortunately the guy I am supposed to meet here had flights going through D.C. that were on a collision trajectory with a snow storm on the east coast today. Flight cancelled.

OK, I need to continue on, then shift my departure out 24 hours – hang around here another day.

Fortunately at the bottom of the itinerary emailed by the corporate travel company is the handy “In case of problems” etc. phone number:

CONTACT xxx TRAVEL 1-800-3xx-xxxx

So I call the number.

A couple of layers of voice menu prompts (including a reminder that airlines are implementing luggage policies, please check your airline’s web site – totally useless information that only delays the response I am trying to get), I end up with the “hold music” being reminded periodically that “Your call is important to us…” etc.

A human comes on the line and I am cheerfully informed that this is not the 800 number I should call. I am reminded that MY reservation was made through the online system (which it was not, I talked to a human being when I made it), and that I need to call “them.” And, kindly, I am forwarded to “them.”

After 20 minutes of hold music, my plane is boarding, so I have to drop the call.

Try again from the seat.

Different initial operator who makes a little more effort to make me wrong for calling the ONLY number that they print on the itinerary they send, otherwise same result. They are closing the cabin door, I have to drop the call.

There actually is a lesson here.

What defines how well a process or system works is not so much the individual components, but the interfaces between them. In this case the “interface,” if you can call it that, is the hapless (and irritated) customer. I am the one who has to integrate various otherwise separate components of this fractured process.

The other story is the reason they were likely so busy today. After all, a major snow storm socked the east coast and caused havoc in the flight schedules that went through there. I am sure there were plenty of people who were impacted, and calling them for assistance re-booking flights, etc. And after all, there really is no way to predict when that will happen so they could be prepared, right? The really cool thing about 21st century communications technology is that you can can not only monitor live weather conditions and radar in real time, if you need to react, “extra people” don’t even need to leave home to be available… they don’t even need to be in the same state or even country. It is possible to plan and prepare for extraordinary mind-boggling never-forget-it customer service, if it is important to you.

In the end, it is about making a conscious decision about the experience you really want your customer to have, and then structuring your processes, deliberately, to deliver that experience – and be sensitive and alert you when they do not. It is not that big a shift from “serving customers” to “customer service,” nor does it cost more in the long haul. “Quality is free” – if you understand how to do it.

TheLeanEdge.org

Michael Ballé made me aware of a new site, http://theleanedge.org, that he has started.

Its tagline is “a site for lean dialogue with the authors.”

He has assembled a panel of some of the most prominent names in the field including:

  • Michael Ballé
  • Art Smalley
  • Jeff Liker
  • Mike Rother
  • Robert Austin

where they are discussing issues and answering questions.

It is just getting started, but I think it is going to be a great resource for the community. You can’t go wrong reading what these people have to say.

I.E. and Kaizen

There is an interesting thread developing on the NWLEAN discussion group. Kris Hallan, a regular reader here, asked a great question about the contributions of the industrial engineering pioneers to what, today, we regard as “lean production.”

This, in turn, sparked some debate about whether Taylor, the Glibreths, and others were actually following lean methods; about whether traditional industrial engineering is bogged down in over analysis, and a host of other issues.

Because not all you are following NWLEAN, I wanted to share my thoughts here as well.

The pioneers all did very good work advancing the field of knowledge.

The Gilbreths, for example, are credited with the realization that “time is the shadow of motion.”

Ohno and Toyoda were both adamant that everything they applied to build cars was simply an extension of what they saw at the Rouge plant.

The neat thing about knowledge and technology is that each generation has an opportunity to build on the last. Sometimes this is incremental, sometimes it is a profound shift. But in either case, it is the previous work that establishes the foundation – either something to extend, or a refutable hypothesis to test and reject.

If I really look at the shift that separates traditional I.E. from the more modern approach, it is in who holds the knowledge of the process AND how to improve it.

Taylor separated thinking about the process from determining the best way to perform it. He (and the Gilbreths) learned to observe with a keen eye, and optimize the motions he saw. Great stuff. Nobody did that before. Everything we do today is built on that foundation.

Today I see two levels of lean practice.

The first, and far more common, is the “outside expert” – the kaizen workshop leader, for example. In this model, this expert comes from outside the actual process. He acknowledges that the people doing the work probably know the best way to do it. But the work of exactly HOW to improve things – the magic of kaizen if you were, belongs to the expert. He is the one who facilitates improvements. While “process improvement” is the domain of the people doing the work, the “process of improvement” is owned by the outside expert.

So the skill of “improvement” is separate from the skill of “doing the work.”

I see this all of the time. Its dark side is manifested in “How do I make them follow standard work?” as if that is even possible through coercion or some punishment/reward system.

This is really an extension of the Taylor model of separating “thinking” and “doing.” In this case, however, it is “thinking about how improvement should be done” and “doing the improvements” vs. the work itself.

But something slightly different is happening in the organizations I see pulling ahead.

In those, the “skill of how to improve” is also manifested in the people doing the work. “Improvement” is part of that work itself, not something separate. There is time and resource specifically allocated to it, just as there is for production. EVERYBODY is focused on not only making improvements, but also improving how they do improvements themselves.

To the outside observer, the difference in the teaching and implementation processes are very subtle. But the difference in the culture and results that emerge can be profound.

The key difference is in letting go, finally, of the Taylor model and working to incorporate the knowledge and skill of process improvement into the entire organization – everybody – rather than keeping it in a small cadre.

I think this is one of the distinctions between a practitioner and a true sensei.

10% Off Coupon from LEI

The Lean Enterprise Institute is offering 10% discounts in their book store, and is asking bloggers to pass that along. I am happy to do so.

To use it, people just go to the Lean Enterprise Institute’s online Store at  http://www.lean.org/Bookstore/ and enter THANKYOU09 in the discount code field at checkout. The offer is good through Jan 31, 2010.

As 2009 winds down, I look back at a year that presents me with many opportunities for reflection. I am working on a couple of posts as a result.

Thank you all for your gift of “listening.”

Mark