This news article is interesting, because it totally misses the point.
First, in the fine print, Toyota fell short of GM, yes, by about 3,000 total cars out of about 9.3 million cars. So, in my book, that is a tie because +/- a couple of thousand out of nearly 10 million is just noise.
But what is missed is the bottom line – profit.
Take a look at the numbers that matter:
These results are not something that comes from a quarter-by-quarter strategy to “maximize shareholder value.” Rather they come from a consistent year-to-year pursuit of being an ever-better supplier to their customers.
So many companies equate top-line sales with success. Apparently the press does as well – assigning significant meaning to “total number of cars sold” without even mentioning the simple fact that one company is giving them away at a loss, and the other is actually making money.